As their buying power nears one trillion dollars, 46 million Hispanics/Latinos now living in the United States wield a very powerful influence on the American consumer population. As globalization strengthens and the Latin American population grows much faster than that of the United States and Canada (508 million in 2000 to 802 million in 2050), creating an English/Spanish bilingual web presence is a business strategy that will greatly help in making your brand stand strong globally.